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July 18, 2009
Audi today released pricing for the 2010 model-year Audi A4 sedan, Audi A5 coupe and Audi Q5 crossover vehicle, which are headed to authorized Audi dealerships to meet strong consumer demand.
Audi moved sales of the 2010 models ahead a few weeks following a successful sell-down of the previous model-year inventory. Sales of the 2009 Audi A5, for example, finished June 168% ahead of the sales pace set a year earlier. Demand for the all-new Audi Q5 has been exceptionally strong since its February introduction to consumers with sales hitting 5,701 so far this year.
Each of these models in the heart of the Audi lineup receives upgrades for the 2010 model year. A4 and A5 now feature LED tail lights in Premium Plus and Prestige lines, A5 gets the same fuel efficient 2.0 TFSI direct-injection engine offered in the A4, and Q5 Prestige offers an optional Luxury Package.
“Despite the economic headwinds that have affected all premium automotive brands this year, we see no signs of interest lagging in these three models,” said Johan de Nysschen, President, Audi of America. “That’s good news heading into the 2010 model year for our market share in the U.S., which has been hitting record levels. That’s good news for our dealers, who are enjoying the enthusiasm the Audi brand is generating. We need to release these new models early because of our proactive management of unsold inventories and because Audi continues to bring new models to the freshest lineup in the luxury sector. Both trends will continue in the months ahead.”
Audi expects to release 2010 pricing and model year changes for the remainder of its lineup within the next few weeks.
A4 sedan model year 2010 Pricing and Model Changes
(excluding $825 Destination Charge)
A4 2.0T FWD Sedan (Multitronic) Premium $31,450
A4 2.0T FWD Sedan (Multitronic) Premium Plus $35,000
A4 2.0T quattro Sedan (Manual) Premium $32,350
A4 2.0T quattro Sedan (Manual) Premium Plus $35,850
A4 2.0T quattro Sedan (Manual) Prestige $41,050
A4 2.0T quattro Sedan (Tiptronic) Premium $33,550
A4 2.0T quattro Sedan (Tiptronic) Premium Plus $37,050
A4 2.0T quattro Sedan (Tiptronic) Prestige $42,250
Navigation models now equipped with 3rd Generation MMI with SIRIUS traffic
LED tail lights on Premium Plus and Prestige models
S4 launches with 3.0 TFSI supercharged V6 with 333 hp / 325 lb-ft – August 09 launch
S4 launches a new 7-speed S tronic (dual-clutch) automatic transmission (manual also available)
Bluetooth and Homelink now packaged together as option on Premium model
Premium Plus no longer includes autodimming mirrors/compass and memory function
Premium Plus now includes Concert 1CD radio instead of Symphony 6CD radio
Bang & Olufsen premium audio system now available as option on Premium Plus
Prestige now includes Navigation (3G MMI) and Voice Control
S line wheel changes to 7 double spoke (formerly 5 tri-spoke). 5 tri-spoke now on S4 only
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