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Jaguar will unveil the latest dramatic evolution of its supercharged 2011 Jaguar XKR coupe at the Geneva Motor Show in March. This 2011 Jaguar XKR delivers a significantly raised maximum speed – up to 174mph from 155mph – and bold styling changes that create an evocative and unique supercharged Jaguar.

The XKR Coupe unveiled at Geneva showcases two new optional performance and styling packs – Speed Pack and Black Pack – that are introduced to the XK range at 2011 Model Year.

Jaguar customers have the option to personalise their vehicle to create a car that offers even greater performance without compromising the refinement and luxury for which every Jaguar is renowned.

By raising the 2011 Jaguar XKR’s maximum speed the new car has extended its sporting credentials taking it even further into supercar performance territory. Russ Varney, Chief Programme Engineer, XK Series, explains the philosophy behind the uprated 2011 Jaguar XKR: “With 510PS and 625Nm of torque, the XKR has immense reserves of power and acceleration which impress everyone who experience it. The car has always had the potential to reach speeds far beyond its original electronically limited maximum and many of our customers have expressed an interest in a car that can safely be driven faster where conditions permit. The new Speed Pack allows them to release some of that potential and give them control of the fastest Jaguar XK we’ve made to date.”

The 2011 Jaguar XKR Coupe featured at the Geneva Show on 4th March 2010 pairs both the optional Speed and Black Packs to create the bold new model, which also sports optional Piano Black veneers on the dashboard and red brake callipers.

The 2011 Jaguar XKR Speed Pack

The XKR Coupe with new optional Speed Pack allows customers to further strengthen their 2011 Jaguar XKR’s already impressive breadth of capability, by extending the car’s top speed from 155mph (250km/h) to an electronically limited 174mph (280km/h) thanks to a unique engine and transmission recalibration.

To ensure the 2011 Jaguar XKR with Speed Pack remains stable at high speeds, the coupe uses a revised front aerodynamic splitter and larger rear spoiler to provide increased balance and a reduction in lift. The XKR’s computerised Active Differential Control also adjusts to reduce steering sensitivity at very high speeds, further improving stability and driver control.

Every 2011 Jaguar XKR with the Speed Pack will come with body-coloured side sills and rear diffuser, and a chrome finish to the window surrounds, upper and lower mesh grilles, side Power Vents and boot lid finisher. Red brake callipers with a Jaguar ‘R’ logo sit inside 20-inch Kasuga alloy wheels.

Customers who order the 2011 Jaguar XKR Coupe with the Speed Pack will be offered a paint palette that is part of the Jaguar Designers’ Choice programme – a range of colours that have been specifically chosen to compliment the performance potential of the car. Seven colours are available on Speed Pack models – Ultimate Black, Polaris White, Salsa Red, Liquid Silver, Lunar Grey, Kyanite Blue and Spectrum Blue.

The XKR Speed and Black Pack

For customers looking to create a real statement with their Speed Pack 2011 Jaguar XKR Coupe, the new optional Black Pack allows them to own a bold and purposeful Jaguar with undeniable visual impact thanks to menacing gloss black wheels and exterior detailing.

Available only with the Speed Pack, 2011 Jaguar XKRs fitted with the Black Pack have a paint palette selected from colours that Jaguar’s Design team believe to be ideal for creating a coupe with immediate exclusivity. The Black Pack models will be available in Ultimate Black, Polaris White or Salsa Red and boast eye-catching 20-inch gloss black Kalimnos alloy wheels.

Further gloss black finishing is applied to the window surrounds and front grilles. Red painted brake callipers contrast strongly with the black alloy wheels, while body coloured front and rear spoilers and boot lid finisher round out the package. Customers also have the option to apply a sweeping ‘XKR’ side body graphic that runs along the door sills.

Jaguar’s Design Director, Ian Callum, says the new Black Pack is a fitting addition to the XKR: “While Jaguars are about beauty, they are also about speed and power. With the optional Black Pack you can now add a sense of drama and severity to that performance.”

In addition to the Black Pack’s exterior changes, the Jaguar Designers’ Choice programme has also selected a range of interior trims that support the visual impact of the car. All 2011 Jaguar XKRs with the Black Pack will be trimmed with Charcoal leather hides that can be personalised with a range of colour stitching and grain. Three interior finishes and veneers for the fascia and door trims are also available – Dark Oak, Dark Mesh Aluminium and Piano Black.

Other enhancements for 11MY

To underline the 2011 Jaguar XKR’s sporting credentials at 11MY red brake callipers become standard on all XKR Coupe and Convertible models.

A tyre repair Instant Mobility System (IMS) becomes standard on all XK and 2011 Jaguar XKR models. This frees up the 30-litre wheel well, which is now carpeted and can hold a specially designed and tailored XK accessory suitcase, substantially increasing the versatility of the car.

In the UK, retail pricing of the XK range starts at £61,955 for the 5.0 n/a V8 petrol. The Speed Pack costs £3,500 and the Speed and Black Pack costs £4,000. Both are available on 2011 Jaguar XKR Coupe only. For more information go to www.jaguar.co.uk.

Notes to editors: Jaguar XK range pricing – in the UK

Model On the Road Price (as of January 2010)
XK 5.0 Coupe £61,955
XK 5.0 Convertible £67,955

XK 5.0 Portfolio Coupe £66,955
XK 5.0 Portfolio Convertible £72,955

XKR 5.0 Coupe £74,955
XKR 5.0 Convertible £80,955

Following the successful launch of the 3.0-litre diesel engine and the XFR in 2009, Jaguar is introducing a number of key enhancements to the XF range for 2010. Spearheading the updated range is the much-acclaimed 275 PS Diesel S model, which will now feature some of the unique sporting character of the XFR to deliver an even more exciting driving experience.

To further boost the appeal of the award-winning XF line-up, the entry price is now less than £30,000, with the 3.0-litre V6 petrol Luxury model priced at a highly competitive £29,900.

Sporting and Sophisticated – The Enhanced XF Diesel S

The 275 PS high-performance XF Diesel S model is significantly enhanced for MY11, taking the lead from the stunning XFR model to provide drivers with superior driving dynamics, a more striking appearance and an upgraded interior which offers the ultimate in sporting luxury.

The MY11 XF Diesel S now comes with an XFR derived interior as standard while the Adaptive Dynamics system, currently featured on the XFR and XK range, is available as an option on the high-performance diesel.

“We have applied the lessons learned from the XFR to bring more sophisticated, sporting driving dynamics to the Diesel S model,” explained Mike Cross, Chief Engineer, Vehicle Integrity. “Fitted with the state-of-the-art Adaptive Dynamics system, the latest Diesel S provides driving enthusiasts with taut handling and superb body control, but without the noise and harshness often associated with ‘sports’ suspension packages.”

Jaguar’s Adaptive Dynamics system is featured in one of the two new option packs which are available exclusively on the XF Diesel S in 2010 to further enhance the driver’s enjoyment of the performance characteristics of this car – the Dynamics Pack and the Aerodynamic Pack.

Dynamics Pack. The Dynamics Pack incorporates the Adaptive Dynamics system. This high-tech system analyses chassis movement and driver and wheel inputs 500 times every second, continually adjusting the suspension to improve handling without loss of comfort. The result improves on the XF’s already impressive handling and strikes a clever balance between a luxury ride and sports car agility. This optional pack also includes Shadow or Silver finish 20-inch Volans five-spoke alloy wheels, and costs from £1250 depending on model.

Aerodynamic Pack. The Aerodynamic Pack is designed to give an even bolder style to the XF Diesel S. The striking new black mesh inserts for the grille and lower air intakes give a fresh look to the front of the car and for even greater visual impact, the sculpted lower air intake blades can be supplied with bright-white LED daytime running lights. The side sills from an XFR complete the package. The cost of this option pack is £1500, or £2000 with the LED lights.

Performance Interior. The enhancements to the MY11 Diesel S are completed by the interior, which now features the superior specification from the XFR as standard, providing the 275 PS diesel model with the ultimate sporting luxury interior. The upgraded cabin includes the leather sports seats from the XFR, featuring 18-way adjustment for the driver and 14-way for the passenger. Power-adjusted raised side bolsters will keep driver and passenger firmly in place during cornering, while the rest of the cabin’s sporting style is enhanced with the high-gloss Piano Black veneer and Jet Suedecloth headlining available as an option on Premium Luxury and Portfolio Diesel S models.

New Colours Across the Range

Polaris White is a new colour for the MY11 XF range, replacing Porcelain. Red brake callipers are also available to order as a no cost option on XFR models and black mesh inserts for the grille also become standard on the XFR and Diesel S.

XF Sports Saloon Now Starts at Under £30,000

The final change for the XF range in 2010 is the entry price. An XF 3.0 V6 petrol Luxury will now be priced at £29,900 on the road.

The XF Luxury model includes many luxurious features as standard. Bond Grain leather seats; Phosphor Blue halo illumination and interior mood lighting; seven-inch full colour touch-screen display with Navigation and Bluetooth technology; six-speed automatic transmission with Jaguar Sequential ShiftTM and Jaguar Sense and Jaguar Smart Key SystemTM with Keyless Start. The Luxury model comes in a selection of 13 colours and has five different alloy wheel designs to choose from.

Geoff Cousins, Managing Director, Jaguar UK said: “With more than 19,000 XFs now on the road in the UK the momentum continues and we have celebrated winning more than 60 international awards for XF since it launched in 2008.

“While our class-leading diesel engine is by far the most popular engine in the range, we would like to appeal to low mileage drivers who do not necessarily want or need to drive a diesel. By reducing the entry price for the XF range to less than £30,000 for the 3.0-litre petrol model, we have made our four door saloon even better value for money.”

In the UK, retail pricing of the XF range now starts at £29,900 for the 3.0-litre petrol. The 3.0-litre diesel model is available from £34,775 for the 240 PS engine while the 275 PS 3.0-litre Diesel S starts at £38,475. The top of the range XFR is available from £62,055. For more information go to www.jaguar.co.uk.

Model On the Road Price

XF 3.0 V6 Petrol Luxury £29,900
XF 3.0 V6 Petrol Premium Luxury £33,600
XF 3.0 V6 Diesel Luxury £34,775
XF 3.0 V6 Diesel Premium Luxury £38,475
XF 3.0 V6 Diesel Portfolio £42,975
XF 3.0 V6 Diesel S Luxury £38,475
XF 3.0 V6 Diesel S Premium Luxury £42,175
XF 3.0 V6 Diesel S Portfolio £45,475
XF 5.0 V8 Petrol Portfolio £51,055
XFR 5.0 V8 Supercharged £62,055

2009 Arden Jaguar XJ AJ22

Arden has been tuning vehicles since 1972, this makes more than 30 years experience in upgrading vehicles and offering customers all over the world great satisfaction and driving pleasure. The company combines handcraftsmanship and tradition with future technologies. The Arden’s headquaters is in Krefeld, Germany.

Jaguar recently presented the new model of XJ series at the IAA in Frankfurt. One of the latest projects of Arden is based on Jaguar XJ and has code name AJ22.

AJ22 has complete aerodynamic package consisting of front and rear apron, side skirts an rear spoiler. Besides the aerodynamic package, Arden offers a 4-pipe stainless steel custom exhaust system with high-performance catalytic converters to boost the performance of the engine. The result is just an amazing deep sound and some additional horse powers.

Last, but not least the tuning company offers exclusive Arden Sportline wheels with dimensions 10Jx21″ fitted with high perfomance tires optimizing the handling and grip.

Jaguar today announced that it will kick off the holiday car shopping season with a unique all new high-end entry to the market: The 2010 Jaguar XJL Supercharged Neiman Marcus Edition, exclusively through the celebrated Neiman Marcus Christmas Book. Jaguar will produce only 50 of the 2010 Jaguar XJL Supercharged Neiman Marcus Edition – making it a stylish and unique way to celebrate this holiday season. This is the third time a Jaguar has been selected as the featured vehicle in the Book. In 1968, the XKE Grand Touring Coupe was featured, and most recently, the 1997 Jaguar XK8 Convertible.

The all-new 2010 Jaguar XJL Supercharged Neiman Marcus Edition, complete with a five-piece set of matching Jaguar luggage in navy blue leather, will be available for purchase in this year’s Neiman Marcus Christmas Book for $105,000. Reservations for the XJL Supercharged Neiman Marcus Edition open on Friday October 16 at noon EDT by calling 1-866-524-6963. There will be only 50 Neiman Marcus Editions made, and Jaguar and Neiman Marcus expect them to sell out fast. For those not lucky enough to reserve one of these 50 Neiman Marcus Editions, the XJ arrives in showrooms nationwide in early 2010.

“Being a part of The Neiman Marcus Christmas Book is a spectacular way to launch the Jaguar XJ, one of the most anticipated new luxury cars in the market this year,” says Richard Beattie, Executive Vice President, Marketing & Sales, Jaguar. “Designed to attract the clientele of Neiman Marcus as well as automotive enthusiasts, the Neiman Marcus XJL Supercharged is unique and intelligent. It demonstrates our commitment to producing fast, beautiful cars that offer luxury, performance and first-rate quality.”

An aggressive take on the highly anticipated all-new 2010 Jaguar XJ, the all-new 2010 Jaguar XJL Supercharged Neiman Marcus Edition, comes in an exclusive Celestial Black metallic paint exterior and a custom butter-soft navy and ivory leather interior with Zebrano matte wood accents. The Neiman Marcus Edition XJL also has 20″ double-10 spoke polished alloy wheels, illuminated tread plates and trunk finisher as well as the nameplate on the custom interior Intaglio that reads: “Neiman Marcus 1 of 50.” The Neiman Marcus XJL Supercharged is powered by a new third-generation 5-liter V-8 engine with an Eaton supercharger that delivers 470 horsepower and also features the Jaguar Sequential Shift™ six-speed ZF automatic transmission that adapts to its driver, with wheel-mounted shift paddles for sport, standard, and winter mode driving.

The all-new 2010 Jaguar XJ was revealed to critical acclaim this past July, and features a new frame that is pressure cast from aluminum and magnesium to give the XJL a strong, light architecture that improves fuel efficiency, structural rigidity and performance. A panoramic glass roof enables the car to have a lower, more streamlined roofline, while dramatically enhancing the feeling of light and space inside. The vehicle’s LED light clusters wrap stylishly over the rear wings, and feature three dramatic red vertical stripes while the elongated teardrop shape of the side windows establishes the car’s silhouette.

The sleek design and refined luxury is continued inside the all-new XJ by mixing newly advanced technologies and contemporary design to create an environment more akin to a state-of-the-art living space than a car cabin. Chrome and piano black detailing provide an eye-catching contrast to the beautifully crafted leather and veneer surfaces. At the center of the instrument panel is an analog clock with individual chrome chaplets, a spun metal face and iridescent blue background; a look inspired by luxury watches.

There are stunning, three-dimensional, interactive 12.3″ high-definition Virtual InstrumentsTM that complement an innovative 8-inch Touch-screen that displays vehicle functions ranging from audio and video to navigation and climate control – all in the driver’s line of vision. There’s also a media hub with docks for MP3 players and USB devices, a Bowers &Wilkins 1,200-watt premium sound system with Dolby® ProLogic® IIx Surround Sound and 20 speakers throughout the cabin.

The all-new 2010 Jaguar XJL Supercharged Neiman Marcus Edition is featured in the 2009 Neiman Marcus Christmas Book and is undeniably one of the finest cars in the world and will sell out quickly. Interested buyers, automotive connoisseurs and luxury enthusiasts are encouraged to call 1-866-524-6963 for purchasing details.

Exclusive, innovative and individual: These three attributes best describe the STARTECH accessories program for the latest Jaguar XK and XKR models, which is available for coupes and convertibles. A customized XK Coupe that celebrates its world debut at the Frankfurt Motor Show IAA 2009 in Frankfurt/Main gives a good first look at the complete product lineup for the British automobiles. The engineers and designers from STARTECH (Brabus-Allee, D-46240 Bottrop, phone + 49 / (0) 20 41 / 777 547, fax + 49 / (0) 20 41 / 777 111, Internet www.startech.de) have developed subtle sporty body modifications, custom-tailored 21-inch forged wheels with corresponding ride-height lowering and eye-catching interior options.

Adding sporty emphasis to the elegant lines of the two-door with subtle components was a challenge the STARTECH styling team mastered with great success. The team developed spoiler flaps that attach to both sides of the production front apron. They upgrade the car’s appearance and reduce lift on the front axle.

All STARTECH aerodynamic-enhancement components are made from carbon fiber. To make these components not only ultra-light but also extremely strong STARTECH uses the same ‘Prepreg’ production process in an autoclave used in motor racing and aerospace engineering.

The face of the Jaguar is further upgraded with daytime running lights. Using precise-fit design elements these lights are beautifully integrated into the stylized air vents on both sides of the bumper.

The STARTECH carbon-fiber rear molding serves as the perfect backdrop for the two tailpipes of the exhaust system and gives the rear of the Jaguar even more character.

The exclusive STARTECH looks are further characterized by STARTECH forged wheels customtailored for the XK models. The three-piece Monostar J Diamond Edition wheels intersperse polished surfaces with brushed-look sections and are miles apart from the rest. The same is true for the wheel sizes, which were selected specifically for the sportiest Jaguar model. The front wheel houses are filled to the max by size 9Jx21 wheels with tires in size 255/30 ZR 21. In the rear tires in size 295/25 ZR 21 mounted on size 10.5Jx21 wheels strive to provide maximum traction.

STARTECH sport springs are specially calibrated to these tire/wheel combinations. They lower the ride height of both body styles by some 40 millimeters (1.6 inches).

Exclusive interiors are a particular STARTECH specialty. The interior designers transformed trends from exclusive high-end living into the XK without overpowering the sports car’s British character. The company upholstery shop has created a fully leather interior made from the finest, especially soft brandy-colored leather. A new combination of contrasting cords and double seams using an especially thick thread creates an entirely new and yet very English ambiance in the cockpit. The STARTECH interior program also offers countless other color combinations in leather and Alcantara. More than 100 different colors are always in stock, special requests such a leather color that matches a favorite lipstick or other item can also be fulfilled.

New bamboo wood trim elements replace the precious-wood and aluminum trim available from the factory. The wood color is specially matched to the brandy-colored leather. A special bleaching and staining process makes it possible to match the leather color exactly. This STARTECH innovationalso gives customers a choice of open-pore, matte or high-gloss surface finishes. Genuine carbonfiber trim sets with different structures and colors are yet another option for customizing the interior.

Further exclusive ideas for the interior are scuff plates with illuminated STARTECH logo and highquality floor mats bordered with color-coordinated leather.

The all-new 2010 Jaguar XJ will make its North American debut at the 59th Annual Pebble Beach Concours d’Elegance Thursday Night Kick-Off Event, held today at Pebble Beach in Monterey, Calif. The debut will be the first shot in the Pebble Beach luxury car showdown in which multiple high end marques are introducing new luxury automobiles.

The Jaguar XJ flagship which goes on sale early 2010 offers a seductive mix of striking design and robust performance made possible by Jaguar’s aerospace-inspired lightweight aluminum body technology. The all-new Jaguar XJ will have a starting price of $72,500 MSRP and top out at $115,000 for the 510 hp XJ Supersport.

“Today’s challenging economy raises the stakes for luxury marques bringing new products to market,” says Richard Beattie, Executive Vice President, Marketing and Sales, Jaguar North America. “Not every new automobile will win the hearts and minds of luxury car buyers.

This Pebble Beach weekend is incredibly important in establishing the design and performance credibility of a new luxury automobile. We believe the Jaguar XJ will create tremendous new excitement for the Jaguar brand.”

Built on the success of the XK and XF, the new XJ is the third step in the revitalization of the Jaguar brand and redefines the world’s perception of a large sports sedan. The new XJ will be available in both standard and long wheelbase models. The long wheelbase offers an even more sumptuous and refined environment for rear-seat passengers with an additional five inches of legroom without compromising the XJ’s trunk, which features power opening and closing for convenient access to the 15.2 cu. ft. storage space (with standard alloy space saver spare wheel).

The all-new Jaguar XJ brings new standards of sustainability to the luxury vehicle segment. Its lightweight aluminum structure makes it at least 300 lbs. lighter over steel body construction, and is made with 50 percent recycled material allowing the XJ to minimize its carbon footprint and create a potential savings of three tons of CO2 per vehicle, compared to a body shell made entirely of new aluminum.

These aerospace-inspired aluminum body technologies also provide benefits to performance, handling and fuel economy, while delivering increased strength, refinement and safety.

“We are proud to reveal the all-new Jaguar XJ in Pebble Beach as it marks a major milestone for Jaguar in North America, which is expected to be the world’s largest XJ market,” says Beattie. “The debut of our ultimate four-door flagship follows recent recognition for exceptional dependability and clearly demonstrates our commitment to producing the finest cars in the world — fast, beautiful cars that offer luxury, performance and first-rate quality.”

The first impression of the all-new XJ is its visual assertiveness. The XJ’s sleek lines are complemented by a taut waistline, which further accentuates the impression of length and elegance, and creates a natural tension as it fades from the front arch into the middle section of the car before reappearing as a strong haunch towards the rear.

The all-new XJ offers a modern reinterpretation of a number of key XJ design cues while maintaining the highest standards of personal luxury. This is evident in how the strong, muscular lower half of the car contrasts with the slim and graceful quality of the roofline — a nod to the original 1968 XJ sedan.

A standard panoramic glass roof is an integral part of the all-new XJ’s design, enabling the car to have a lower, more streamlined roofline, while dramatically enhancing the feeling of light and space inside. The LED light clusters wrap stylishly over the rear fenders, and feature three dramatic red vertical strips while the elongated teardrop shape of the side windows establishes the car’s silhouette. The rear of the all-new XJ is notable for its pure, sculpted shape. With a conscious absence of ornamentation, the rear features only a single leaping Jaguar.

The face of the all-new 2010 XJ is confident, with a wide front track and short overhang contributing to the finely judged proportions. The nose of the car follows Jaguar’s new design language with a bold and assertive treatment — the powerful mesh grille and slim xenon headlights create a strong road presence while the wrap-around rear screen reduces the visual weight of the pillars and gives the impression of an exotic “floating” roof.

“The new XJ is a thoroughly modern interpretation of the quintessential Jaguar,” says Ian Callum, Design Director, Jaguar Cars. “Its visual impact stems from the elongated teardrop shape of the car’s side windows; that powerful stance and its wide track. It is the most emphatic statement yet of Jaguar’s new design direction.”

The sleek design and refined luxury is continued inside the all-new XJ by mixing newly advanced technologies and contemporary design to create an environment more akin to a state-of-the-art living space than a car cabin. The overriding impression from the interior is a sense of personal space that is enhanced by the clean, simple form of the leather-wrapped instrument panel sitting low across the vehicle. At the center of the instrument panel is an analog clock with individual chrome chaplets, a spun metal face and iridescent blue background; a look inspired by luxury watches.

The all-new XJ’s cabin is a marvel in its own right, blending elegant, contemporary design with the comfort, luxury and unmistakable sporting style of a Jaguar. Chrome and piano black detailing provide an eye-catching contrast to the beautifully crafted leather and veneer surfaces. To further complement the cabin design is a level of choice in colors, veneers and leathers not seen before in a Jaguar. Four specification levels — XJ, XJL, Supercharged and Supersport — allow the customer to tailor the car to suit their tastes. The top-of-the-range Supersport provides the ultimate expression of performance and luxury, with a specification that includes a leather headlining, semi-aniline leather seats and veneers with laser inlays.

Stunning, 12.3-inch high-definition Virtual Instruments(TM) complement an innovative 8-inch Touch-screen that displays vehicle functions ranging from audio and video to navigation and climate control. Premium surround sound options include the top-of-the-range 1200W Bowers & Wilkins system, which is standard on the Supercharged and Supersport models. Advanced infotainment features also include hard drive-based audio and navigation systems, and comprehensive connectivity for portable audio and video devices via the powerful Media Hub.

The all-new XJ’s beauty is much more than skin-deep. All engines transmit power through an enhanced version of Jaguar’s acclaimed electronically controlled, six-speed automatic transmission which has a fully-adaptive shift system that delivers extremely smooth gear changes and works to balance performance and economy.

With the XJ, Jaguar has built upon its leading quality performance using the latest virtual product technologies. These proven Jaguar dynamic technologies are taken to new levels in the all-new XJ. Features such as air suspension, Adaptive Dynamics (continuously variable damping), Active Differential Control (on Supercharged and Supersport) and quick-ratio power steering deliver the blend of responsive, dynamic handling and a refined, supple ride expected from a Jaguar.

The new XJ will be available in the US with a choice of three engines — a 5.0 liter 385hp naturally aspirated V8, 5.0 liter 470hp supercharged V8 and a 5.0 liter 510hp supercharged V8. In naturally-aspirated form, the XJ develops 380 lb.-ft. of torque. The supercharged versions develop 424 lb.-ft. and 461 lb.-ft. of torque, respectively. All three engines combine deft performance, unparalleled character, peerless pedigree, and have a classic Jaguar blend of strength and precision.

The all-new 2010 Jaguar XJ delivers a driving experience that is just as memorable as the car’s sleek and alluring appearance, combining responsive, sporting dynamics with the luxurious drive expected from a Jaguar.

All-New Jaguar XJ At-A-Glance

As the company’s ultimate four-door flagship, the all-new XJ extends the appeal of the legendary XJ line to a new generation of customers.
The all-new XJ will be available in the US with a choice of three engines — a 5.0 liter 385hp naturally aspirated V8, 5.0 liter 470hp supercharged V8 and a 5.0 liter 510hp supercharged V8. In naturally-aspirated form, the XJ develops 380 lb. ft. of torque. The supercharged versions develop 424 lb. ft. and 461 lb. ft. of torque, respectively.
The new XJ features both standard and long wheelbase models. The long wheelbase offers an even more sumptuous and refined environment for rear-seat passengers with an additional five inches of legroom without compromising the XJ’s trunk, which features power opening and closing for convenient access to the 15.2 cu. ft. storage space (with standard alloy space saver spare wheel).
The new Jaguar XJ is constructed using Jaguar’s aerospace-inspired aluminum body technology, which makes the XJ at least 300 lbs. lighter over steel body construction; providing benefits to performance, handling and fuel economy, while delivering increased strength, refinement and safety.
Key driver aids on the new XJ include Adaptive Dynamics (continuously variable damping), Active Differential Control (available only on Supercharged and Supersport), and Sequential Shift System for manual gear selection, with shift paddles mounted behind the steering wheel and quick-ratio power steering.
The new XJ comes standard with a CD/DVD player, HD radio, and a SIRIUS(TM) satellite radio receiver. In addition, the Media Hub provides flexible connectivity through two USB ports, Bluetooth(R) audio streaming and an auxiliary input, which allow the user to connect with iPods(R), iPhones(TM), laptops and Blackberrys(R).
A 12.3-inch high-definition screen, which uses sophisticated — and beautifully detailed — Virtual Instruments(TM), provides all of the functions performed by traditional dials.
A panoramic glass roof is an integral part of the all-new XJ’s design, enabling the car to have a lower, more streamlined roofline, while dramatically enhancing the feeling of light and space inside.
The all-new Jaguar XJ can be ordered today for delivery in early 2010 and will go on sale in December 2009, with a starting price of $72,500 MSRP.

The All-New XJ Model Line Will Include:

5.0-liter naturally aspirated XJ and XJL (385hp) with a $72,500 and 79,500 MSRP, respectively
5.0-liter XJ and XJL Supercharged (470hp) with a $87,500 and $90,500 MSRP, respectively
5.0-liter XJ and XJL Supersport (510hp) with a $112,000 and $115,000 MSRP, respectively

As part of the Oldtimer Grand Prix taking place at Nürburgring, Arden is putting the new Jaguar XKR 5.0L on show.

The 2010 Jaguar XKR 5.0L model only needed slight modification due to its modelling on the Arden AJ20 Coupe design introduced at the International Automobile Fair (IAA.)in 2005. This, alongside the various well known 9×21” sportline alloy wheels, the new 5.0L possesses a redesigned chassis, which was developed in collaboration with Bilstein and improves the driving dynamics and agility of the wild cat. The special high performance stainless steel exhaust system with sport catalytics guarantees not only increases performance and improves handling at low speeds, but also has an out-of-this world sound. The four pipe system is rounded-off with the well known AJ20 Wild Cat Heck plus diffuser.

The front of the newest XKR is aesthetically improved through a specially hand-worked and chrome-plated stainless steel grill. These, along with the Arden badge with patented security fixing let the sportsman shine with a new glory.

For those who aren’t satisfied by 510bhp and a 250km/h top speed, we offer not only a performance increase of roughly 30bhp and 50Nm but also the accompanying V-Max suspension and a speedometer increased to 320km/h.

Anyone who wants to see the newest Jaguar from Arden close-up can do so from the 7th to the 9th of August in the Motosportcenter at Nürburgring.

Jaguar Cars tonight officially unveiled the all-new XJ car at the Saatchi Gallery in Chelsea, London.

Hosted by Jay Leno, one of the world’s best-known chat show hosts and a renowned car enthusiast, the launch of the new Jaguar flagship was attended by an invited audience that included public figures, business leaders, celebrities and media.

Jaguar Cars Managing Director, Mike O’Driscoll, commented: “These are truly exciting times for us at Jaguar. The new XJ is truly beautiful, exhilarating to drive, and with its bold, enlightened approach to design, it meets the challenges of our fast-changing world. It re-imagines the ultimate sporting luxury car.”

The all-new XJ is available to order now (dependent on market), with the first customers due to receive their cars in early 2010. Prices start at £52,500 for the standard wheelbase 3.0-litre V6 diesel luxury.

Sleek, sporting and sophisticated, the all-new Jaguar XJ brings a daring new spirit to automotive luxury – it offers a seductive mix of striking design, breathtaking performance and engineering without compromise.

Building on the success of the new XK and XF models, the introduction of the all-new XJ is a landmark for the revitalised Jaguar brand. Clearly positioned as the company’s four-door flagship, it extends the appeal of the XJ to a new generation of customers.

“The new XJ is a thoroughly modern interpretation of the quintessential Jaguar. Its visual impact stems from the elongated teardrop shape of the car’s side windows, that powerful stance and its wide track. It is the most emphatic statement yet of Jaguar’s new design direction”, said Ian Callum, Design Director, Jaguar Cars.

An innovative new panoramic glass roof is an integral part of the all-new XJ’s design concept, enabling the car to have a lower, more streamlined roofline, while dramatically enhancing the feeling of light and space inside.

Standard- and long-wheelbase models are available from launch. The long-wheelbase offers an even more sumptuous and refined environment for rear-seat passengers with an additional 125mm of legroom. Whichever the wheelbase, the XJ’s 520-litre boot can swallow two large suitcases side-by-side.

The all-new XJ’s cabin is a marvel in its own right, blending elegant, contemporary design with the comfort, luxury and unmistakable sporting style of a Jaguar. Chrome and piano black detailing provide an eye-catching contrast to the beautifully-crafted leather and veneer surfaces.

To complement the all-new cabin design is a level of choice in colours, veneers and leathers not seen before in a Jaguar. Three specification levels – Luxury, Premium Luxury and Portfolio – allow the customer to tailor the car to suit their tastes. Beyond this are the Supercharged and the top-of-the-range Supersport, the latter providing the ultimate expression of performance and luxury, with a specification that includes a leather roof-lining, semi-aniline leather seats and veneers with laser inlays.

All of Jaguar’s acclaimed new ultra-efficient Gen III petrol and diesel engines will be available in the XJ. The 3.0-litre V6 diesel, 5.0-litre naturally aspirated V8 and 5.0-litre supercharged V8 have already proved their breadth of ability, and they are joined by a 470 horsepower version of the supercharged engine. Fuel economy and emissions are also outstanding, with the diesel-powered XJ returning combined economy figures of 40.1mpg and CO2 emissions of 184g/km.

Proven Jaguar dynamic technologies are taken to new levels in the all-new XJ. Features such as air suspension, Adaptive Dynamics (continuously variable damping), Active Differential Control and quick-ratio power steering deliver the blend of responsive, dynamic handling and refined, supple ride expected from a Jaguar.

Inside the car, advanced new technologies have allowed Jaguar’s designers to create an environment more akin to a state-of-the-art living space than a simple car cabin. Stunning, 12.3-inch high-definition Virtual Instruments complement an innovative, Dual-View technology 8-inch Touch-screen that can project DVD movies or television programmes to the passenger while the driver views vehicle functions or follows satellite navigation.

Premium surround sound options include the top-of-the-range 1200W Bowers & Wilkins system, which is comparable in audio quality to the best in-home entertainment. Advanced infotainment features also include hard drive-based audio and navigation systems, and comprehensive connectivity for portable audio and video devices via the powerful Media Hub.

The all-new XJ also takes a new approach to sustainable motoring. Constructed using Jaguar’s aerospace-inspired aluminium body technology, the XJ is lighter than its rivals by at least 150kg which significantly improves performance, handling and economy, while delivering increased strength, refinement and safety.

The lightweight aluminium structure – with 50 percent recycled material – underpinned by a lifecycle approach to vehicle design and manufacture, enables the new XJ to minimise its carbon footprint. This alone creates a potential saving of three tonnes of CO2 per vehicle, compared to a bodyshell made from new aluminium.

The all-new XJ offers extremely attractive cost of ownership with impressive fuel economy and emissions performance across the range; high predicted residual values and 15,000-mile service intervals. These benefits are just some of the results of Jaguar’s obsessive attention to detail during product development. Processes such as the use of the latest ‘virtual’ technologies to implement 40,000 quality-specific assessments are one of the reasons that the Jaguar brand has received numerous recognitions for vehicle quality.

To register interest in the all-new XJ, customers should visit: www.jaguar.com/allnewxj.

UK on-the-road price:

Model
Standard Wheelbase
Long Wheelbase

XJ 3.0 V6 Diesel Luxury
£52,500
£55,500

XJ 3.0 V6 Diesel Premium Luxury
£55,900
£58,900

XJ 3.0 V6 Diesel Portfolio
£62,900
£65,900

XJ 5.0 n/a V8 Petrol Premium Luxury
£62,900
£65,900

XJ 5.0 n/a V8 Petrol Portfolio
£69,900
£72,900

XJ 5.0 s/c V8 Petrol Supersport
£85,000
£88,000

Jaguar today announced the introduction of the 2010 Jaguar XF Supercharged, the fourth and newest member of its acclaimed XF lineup. The vehicle, a mid-year release, is powered by a 470 hp version of the 5.0-liter supercharged AJ-V8 Gen III engine that debuted at this year’s Detroit Auto Show. The XF Supercharged will go on sale in October 2009, and will be priced starting at $68,000 MSRP.

“The Jaguar XF Supercharged will offer consumers a compelling luxury sedan choice with benchmark handling ability and truly memorable performance,” says Mike O’Driscoll, Managing Director, Jaguar Cars. “This new luxury performance XF Supercharged sedan builds on the tremendous momentum Jaguar has achieved by introducing beautiful fast cars such as the XK sports car, the XF and the XKR and XFR models.”

At-A-Glance Highlights -
– 5.0-liter Supercharged AJ-V8 Gen III engine with 470hp (a 12% increase over the 4.2-liter 2009MY supercharged XF) and 424 lb/ft of torque
– 0-60 mph time of 4.9 seconds
– Adaptive Dynamics (the latest in computer controlled continuously variable damping) and Active Differential Control (electronically controlled rear differential) are standard
– Upgraded ventilated disc brakes
– Interior features include: contrast color twin needle stitching on the instrument panel and door top rolls, Jaguar Suedecloth Premium headlining, Rich Oak veneer (unique to XF Supercharged only), 440W Bowers & Wilkins surround sound system, HD radio, and heated steering wheel

– Exterior features include: unique 20″ five triple-spoke Selena-style alloy wheels, “Supercharged” badging on rear trunk lid, quad polished exhaust tailpipes, and silver-gray painted brake calipers

Globally launched at Frankfurt Motor Show in 2007, the XF line has set new standards for the next generation of luxury sports cars. The XF Supercharged expands the already highly acclaimed model line that includes:

– 4.2-liter naturally aspirated XF (300 hp) with a $52,000 MSRP
– 5.0-liter naturally aspirated XF Premium (385 hp) with a $57,000 MSRP
– 5.0-liter supercharged XF Supercharged (470 hp) with a $68,000 MSRP

– 5.0-liter supercharged XFR (510 hp) with a $80,000 MSRP

Editor’s Note: All prices include an $850 destination and delivery charge. Tax, title, and registration fees not included.

Arden Jaguar A-Type AJ 18

10 years after the first A-type transformations, Arden reissues a last limited edition of the complete reconstruction. The Arden A-Type, based on the 1997-2005 XK models, celebrated its world premiere at the IAA 1999 in Frankfurt, already attracted much attention at that time. Only five more vehicles will be built to limit the series to 18 pieces.

The vehicle developed in the wind tunnel with improved air resistance, which is made of special carbon composite material is manufactured directly in our factory in Krefeld. In addition to the revised front and rear fenders which widen the car up to 5cm, the A-type conversion owns a 3-air gill vent in the front fenders. The tank, with a nozzle aluminum shutter re-positioned and gives the XK racing look. The front and rear bumper, side skirts, mirrors and handmade stainless steel mesh adapted to the wide body next to multi 20inch Arden Sportline alloy rims finish the conversion and turn your XK into the Arden A-Type.

The optical package of the A-Type´s is rounded off by further components. The Arden high-performance braking system for example trumps with 370mm discs and 6-piston fixed caliper. A suspension developed in cooperation with Bilstein not only lowers the vehicle by 30mm, but also enables an extremely sporty driving comfort without major losses.

Even now, the alterations have reached cult status in collector circles and are hard to find. The A-type modifications work on the XK Coupe as well as on the XK Convertible.