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Lincoln’s new MKZ Hybrid – the most fuel-efficient luxury car in America – will be a standout in the marketplace for another unique distinction when it goes on sale this fall: It will be priced the same as its conventional gas sibling.

“Lincoln is about delivering luxury standard,” said John Felice, general manager, Ford and Lincoln Marketing. “Whether it’s our new MKX with standard MyLincoln Touch technology or the no-cost choice of a gas or hybrid powertrain with the Lincoln MKZ, we want to give customers premium amenities with unexpected value.”

When the 2011 Lincoln MKZ Hybrid goes on sale this fall, it will have an MSRP starting at $35,180, including destination and delivery. The pricing is identical to the 2011 Lincoln MKZ gas model and below the 2010 Lexus HS 250h, the MKZ Hybrid’s nearest competitor.

Lincoln is the first automaker to offer luxury customers a premium hybrid vehicle with an MSRP that matches its conventional gas sibling.

The decision to offer the Lincoln MKZ Hybrid and gas models at the same price point is another example of the Lincoln brand’s philosophy of bringing luxury standard to customers. From standout product design, and class-leading technology and powertrains that deliver top performance and fuel efficiency, Lincoln is changing the game in the luxury market.

2011 Lincoln MKZ Hybrid redefines future of American luxury

The new 2011 Lincoln MKZ Hybrid is a game-changing vehicle that offers modern car buyers all the indulgence of a premium midsize sedan and all the environmental benefits of a hybrid vehicle at an amazing price.

Building on Ford’s reputation as a world leader in electrified technology, the 2011 Lincoln MKZ Hybrid uses the company’s second-generation hybrid technology – the 2.5-liter Atkinson-cycle

I-4 hybrid engine – named one of Ward’s 2010 “10 Best Engines.” The system combines the best attributes of the gasoline engine and electric battery-driven motors to deliver optimal performance and fuel economy.

The Lincoln MKZ Hybrid delivers a 41 mpg fuel economy rating in the city, topping its only near competitor – the 2010 Lexus HS 250h – by 6 mpg. It also trumps the Lexus with more passenger space, more standard luxury and segment-exclusive safety features.

The following features come standard on the 2011 Lincoln MKZ Hybrid. They are either not offered at all on the Lexus HS 250h, or are available at an extra cost:

-SmartGauge with EcoGuide – Ford’s highly successful interactive technology provides real-time information to help drivers maximize fuel efficiency, and coaches drivers on how to optimize hybrid performance. Lincoln takes SmartGauge to the next level of engagement by giving drivers enhanced positive feedback on long-term fuel efficiency and driving performance through the “growth” of virtual small flowers on the system’s right-most screen. Lincoln’s white flowers, inspired by apple blossoms, remain permanently unless long-term fuel economy is reset.
-Genuine wood trim – In addition to their exquisite appearance, the Swirl Walnut and Olive Ash wood trims offered in the Lincoln MKZ Hybrid are eco-friendly as well. The veneers come from well-managed forests, as defined by strict environmental, social and economic standards, and from other rigorously controlled sources.
-Bridge of Weir leather-trimmed seats – The world-renowned luxury leather from Scotland is unembossed, allowing the natural beauty and character of the grain to shine through. The leather is milled for up to 12 hours to ensure a buttery, soft hand, and Bridge of Weir uses a chromium-free tanning process, which makes it easier to recycle.
-Lincoln SYNC – The Lincoln-exclusive voice-activated communications and entertainment system provides an omnipresent link to contacts and information. In addition to Bluetooth phone, audible text and MP3 player capabilities, Lincoln customers also can access Vehicle Health Report and 911 Assist.
-10-way power passenger seat – The seat is designed to accommodate a diverse group of passengers. Memory functions enable passengers to fine-tune and recall positions.
-Power driver memory seat settings – The driver seat memory feature helps ensure personal seating preferences anytime, with the touch of a button.
-Heated and cooled front seats – This uniquely engineered system delivers exceptional heating and cooling comfort.
-Reverse sensing system – This system senses what drivers might not see behind them and relays an audible alert if objects are near, which increases in frequency the closer a driver gets.
-Keyless entry keypad – This Lincoln-exclusive feature provides secure entry at a driver’s fingertips. A personal combination holds a memory for driver preferences. So if an owner is out for a run and doesn’t want to take the keys along, the vehicle can be opened with the touch of a few buttons.
-Easy Fuel (capless fuel filler) – This Lincoln-exclusive feature uses an integrated spring-loaded flapper door to eliminate the need for a fuel tank screw cap. That means no more fumbling to remove and tighten the cap and less fuel odor on a driver’s hands.
-Personal Safety System – This Lincoln-exclusive suite of seven protection technologies work together as a system to help protect vehicle occupants. The system includes dual-stage front airbags and an occupant classification system to sense whether the passenger seat is occupied. It tailors – or suppresses – airbag deployment to help provide an appropriate level of protection. It also features the Ford Belt-Minder system to remind front seat occupants to buckle up.
-MyKey – This Lincoln-exclusive feature allows parents to program a key to limit speed and audio volume to encourage teens to drive safer and improve fuel efficiency. It also encourages seat belt use, provides earlier low-fuel warnings, and can be programmed to sound chimes at 45, 55 and 65 mph.
-Integrated spotter mirrors – The traditional sideview mirrors are designed with a secondary convex spotter mirror in the top outer corner, which provides a view of the driver’s blind spot. When traffic enters the driver’s blind spot on either side of the vehicle, it is visible in the secondary convex mirror, alerting the driver of obstacles.
-Acoustic laminated windshield – This windshield features a layer of sound-absorbent vinyl sandwiched between two sheets of glass, which enhances interior quietness.

“Customers are very enthusiastic about the MKZ Hybrid and we think they will be even more excited to learn they sacrifice nothing to be able to go green in style,” said Felice. “We’re launching a world-class hybrid that beats all competitors, and at an introductory price that is sure to draw the interest of new customers to Lincoln.”

Lincoln Navigator combines classic Lincoln design and amenities with the functionality full-size SUV customers demand. For 2010, Navigator’s exclusive AdvanceTrac with RSC is joined by standard Trailer Sway Control.

Trailer Sway Control works in conjunction with AdvanceTrac with RSC to determine from the yaw motion of the vehicle if the trailer is swaying and takes measures – such as applying precise braking or reduced engine torque – to help bring both vehicle and trailer under control.

Unlike competitive systems, AdvanceTrac with RSC utilizes a second gyroscopic roll rate sensor to determine the vehicle’s body roll angle and roll rate. If the unique roll rate sensor detects a significant roll angle, the system applies additional countermeasures – such as applying brakes to one or more wheels or reducing engine power – to enhance vehicle rollover resistance.

In the event of an accident, Navigator is equipped with the SOS Post-Crash Alert System™, where the horn and emergency flashers are activated in an airbag deployment event. Other safety features include Safety Canopy® side-curtain air bags with rollover detection and dual-stage front air bags that deploy with varying power based on crash severity, the driver’s seat position and safety-belt usage. Front seat-mounted side air bags provide enhanced protection in the event of a side impact, while SYNC with 911 Assist can call for help.

Refinements in Technology and Comfort

For 2010, the luxurious Lincoln Navigator and Navigator L come with the convenience of standard SYNC voice-activated communications and entertainment. More than just hands-free calling, SYNC brings 911 Assist, Vehicle Health Reports, and Traffic, Directions & Information services to the Navigator, all with a pre-paid three-year subscription included for the original vehicle owner (SYNC: Traffic, Directions & Information not available with the optional navigation system).

Also available is a voice-activated navigation system with SIRIUS Travel Link that lets customers access to up-to-the-minute information and entertainment content through the vehicle’s navigation system. The information includes current gas prices from an estimated 120,000 filling stations, up-to-the-minute traffic information for 78 markets, weather conditions, sports scores and movie listings.

To help encourage safer teen driving, Lincoln Navigator for 2010 features the MyKey system. Parents simply program the key through the vehicle message center to incorporate features such as:

•Limited top speed of 80 mph
•AdvanceTrac with RSC cannot be deactivated
•Audio system volume limited to 44 percent of maximum volume
•A speed alert chime at 45, 55 and 65 mph

Navigator now features standard power-deployable running boards permitting easy ingress and egress. Premium leather-trimmed seats with an inset Lincoln star on the front headrests complement either the standard exterior or the monochrome exterior package.

Other standard features include the Easy Fuel™ capless fuel-filler system, anti-theft perimeter alarm system, second-row heated seats and rain sensing wipers that use an advanced optical sensing system to detect how hard rain or snow is falling, then determine when to activate windshield wipers and how fast to run the wiper motor.

As Powerful as it is Luxurious

Navigator is powered by a 5.4-liter V-8 engine featuring Flex Fuel (FFV) capability to give owners more options at the pump. With three valves per cylinder and variable cam timing, the 5.4-liter engine delivers a balance of refinement and muscle. Rated at 300 horsepower and 365 pound-feet of torque, Navigator can tow up to 9,200 pounds when properly equipped.

Navigator’s powerful engine is paired with a standard six-speed automatic transmission. With a wide 6.02:1 gear ratio and two overdrive gears (fifth and sixth), the six-speed transmission has smaller steps between gears than a typical four-speed automatic and offers improved shift quality, faster acceleration and improved fuel economy.

Navigator Safety Technologies

Standard and available 2010 Lincoln Navigator safety features include:

•AdvanceTrac with RSC
•Safety Canopy and Side Impact air bags
•LATCH (Lower Anchors and Tethers for CHildren) system
•Personal Safety System™ (safety belt pretensioners, load limiting retractors, dual stage front air bags, driver seat position sensor and crash severity sensor)
•SOS Post-Crash Alert System™

Navigator Technology and Connectivity Features

Standard and available 2010 Lincoln Navigator technology features include:

•AM/FM single CD/MP3 player with audio input jack
•Premium AM/FM in-dash, six-CD/MP3 player with subwoofer and audio input jack
•SYNC voice-activated communications and entertainment system
•Voice-activated navigation system with SIRIUS Travel Link
•Rear-seat DVD system
•Illuminated Entry with Approach Lamps
•Perimeter Alarm
•Security – SecuriLock® Passive Anti-Theft System (PATS)
•Tire Pressure Monitoring System (TPMS)
•Power Code™ remote start
•Adjustable pedals

New, industry-exclusive technologies and engaging design featuring world-class craftsmanship and materials further elevate the 2011 Lincoln MKX midsize luxury crossover.

-The 2011 Lincoln MKX luxury crossover features the first application of industry-exclusive MyLincoln TouchTM driver connect technology, which creates a whole new way for customers to interact with digital and vehicle technology

-Powertrain enhancements include a new 3.7-liter Duratec® V-6 engine, delivering best-in-class 305 horsepower and 280 ft.-lb. of torque versus all V-6 competitors – plus unsurpassed fuel economy
Leading the wide-ranging innovations is the all-new MyLincoln Touch driver connect technology, which delivers a smarter, safer, simpler way to connect drivers with in-car technologies and their digital lives. MyLincoln comes standard on the 2011 Lincoln MKX, providing drivers a whole new experience behind the wheel.

“With its combination of style, performance and uncompromising luxury, the Lincoln MKX has brought new customers into the Lincoln showroom in a way that very few products have before,” said Derrick Kuzak, group vice president, Global Product Development. “Lincoln customers tell us they care most about style and technology, and the new Lincoln MKX meets these needs perfectly. The new MyLincoln Touch technology will change the way customers interact with their vehicles while its new design language gives the vehicle a distinctive and stylish silhouette we know customers will love.”

The dramatic freshening of the 2011 Lincoln MKX extends to all areas of the vehicle: new features and technologies not available anywhere else, new exterior design, new interior design with increased use of genuine materials, new powertrain with unsurpassed fuel economy, improved driving dynamics and new tires and wheels all combine to deliver an unparalleled luxury experience.

“The 2011 Lincoln MKX represents no-compromise luxury,” said Elaine Bannon, chief engineer. “Every attribute – technology, ergonomics, material selection, power, fuel economy, driving experience – is a standout. Plus, it’s wrapped in a beautiful package.”

MyLincoln just the start for technology-packed 2011 Lincoln MKX
The industry-first MyLincoln Touch experience, powered by Lincoln SYNC®, replaces traditional vehicle buttons, knobs and gauges with clear, crisp LCD screens and five-way buttons like those found on cell phones and MP3 players. The screens can be personalized to display information relevant to each individual driver using a simple button click, voice command or touch screen tap.

The electronic finish panel on the 2011 Lincoln MKX demonstrates all the advantages of this touch-sensitive technology in a beautiful, engaging package. Activated features display amber light. When turned off, signature Lincoln White lighting is displayed.

In addition to the usual audio and climate control features, the touch-sensitive technology also operates the volume and fan controls, which is exclusive to Lincoln. Customers can swipe their fingers along the slider to adjust the volume. The slider features 10 distinct touchpoints; three full swipes bring the system to maximum volume. Customers also can touch anywhere along the slider to get a corresponding increase or decrease in volume.

The fan control is operated in a similar fashion. On both the volume control and the fan control, the distinctive Lincoln White lighting acts as a chaser.

Like the song? You can tag it
Also new on the 2011 Lincoln MKX is the world’s first use of iTunes® Tagging in an available factory-installed HD RadioTM receiver. Enabled by the available Voice-Activated Navigation System through SYNC, iTunes Tagging provides customers with the ability to “capture” a song they hear on the HD Radio receiver for later purchase from iTunes. With a simple push of a “TAG” button on the radio display, the song information will be stored in the radio’s memory.

Once a song is tagged and customers dock their iPod to the SYNC system, the “tagged” song information will transfer to that iPod. When the iPod is then synced to iTunes, a playlist of tagged songs will appear. Up to 100 tags on SYNC can be stored until the iPod is connected. When an iPod is connected, the tags are transferred from SYNC to the iPod. Customers then can preview, purchase and download tagged songs from the iTunes Store, if they so choose.

One significant benefit of HD Radio technology is that the sound quality of the broadcast is dramatically better because of the digital transmission – FM sounds like a CD and AM sounds like today’s FM broadcasts. Plus, unlike analog broadcasts, digital broadcasts aren’t susceptible to interference, fadeout and other issues.

2011 Lincoln MKX brimming with standard and class-exclusive technologies

Standard MyLincoln Touch and remote start lead the list of features or technologies that are new for the 2011 Lincoln MKX, including:

Adaptive Cruise Control and Collision Warning with Brake Support allows the driver to set the vehicle’s speed and maintain it without using the accelerator pedal, and warns the driver of a potential collision risk. It also helps reduce speed and automatically pre-charges brakes and engages an electronic brake assist system to help drivers stop more quickly when the system detects a collision is imminent.
Blind Spot Information System (BLIS®) with Cross Traffic Alert is a feature that helps detect vehicles in blind spots during normal driving and traffic approaching from the sides when reversing out of parking spots.
MyKeyTM is designed to allow parents to encourage teenagers to drive safely and more fuel efficiently, and increase safety belt usage. The standard MyKey feature allows owners to designate keys that can limit the vehicle’s top speed and audio volume.
Easy Fuel® Capless Fuel-Filler System is a standard Ford-exclusive feature that uses an integrated spring-loaded flapper door to eliminate the need for a fuel tank screw cap.
The 2011 Lincoln MKX has eight class-exclusive features: MyLincoln Touch, Lincoln SYNC, Easy Fuel, SecuriCodeTM keyless entry, Blind Spot Mirrors, MyKey, Cross Traffic Alert and AdvanceTrac® with RSC (Roll Stability ControlTM).

Fun tuned in while noise is tuned out
A wealth of upgrades means the 2011 Lincoln MKX will provide a more connected feel between the driver and the road through responsive acceleration, engaging steering, spirited handling and confident braking.

The new 18-inch tires have increased grip and are mounted on larger wheels than the outgoing product, helping enable enhanced stopping and improved handling. Twenty-inch wheels are available as well.

The springs, shocks and stabilizer bars also have been retuned to give the Lincoln MKX a flatter response through turns and over hills while still providing the comfortable ride luxury buyers expect and demand.

The original Lincoln MKX set many benchmarks in overall quietness, and that tradition continues as Ford internal preliminary data show the 2011 MKX scores better in speech recognition, wind noise and sound package than competitors from Lexus and Audi.

Both road noise and wind noise are significantly decreased in the 2011 MKX because of improvements found throughout the interior and exterior, including powertrain. Additional actions include:

Sound pack and acoustic glass: A more-absorptive sound pack is found throughout the interior, which reduces high-frequency noise more effectively than material that acts merely as a barrier. The result is an improved articulation index, which measures how easy it is to hear and understand someone in the vehicle. The 2011 MKX also features an acoustic headliner, and the microphone for the SYNC system has been relocated so it is closer to the driver for improved voice recognition. The windshield also is thicker and acoustic-laminated for reduced wind noise. Acoustic glass in the front doors also is standard for the 2011 model. Finally, baked-on expandable foam baffles in the fenders and rear D-pillars help seal out unwanted road noise.
Powertrain NVH improvements: Three main actions contribute to a quieter 2011 Lincoln MKX from a powertrain NVH perspective. One is the more robust engine cover. Intake and exhaust systems also have been completely retuned for a crisper note corresponding to Lincoln powertrain DNA. Finally, a “tighter” torque converter reduces engine rpm on launch and tip-in events, reducing engine noise.
More stopping power, increased braking technology
New four-wheel disc brakes provide enhanced stopping power. Key brake system upgrades include steel pistons, larger rear rotors, revised brake friction materials, revised brake booster gain and revised pedal ratios, all of which enable more initial bite and a firmer, more confident feel when customers press on the brake pedal.

The 2011 Lincoln MKX also offers several new brake-related features: Hill Start Assist, which reduces rollback on hills; Trailer Sway Control, which provides greater towing stability when equipped with the available trailer tow package; Hydraulic Brake Assist, which provides greater braking force in emergency stops; and available Adaptive Cruise Control and Collision Warning with Brake Support.

Improved performance without sacrificing fuel economy
Power for the 2011 Lincoln MKX is supplied by the 3.7-liter Duratec V-6, which employs advanced technology and clever control strategies, such as Twin Independent Variable Camshaft Timing (Ti-VCT) to increase horsepower and torque without compromising fuel economy.

Customers of the 2011 Lincoln MKX will enjoy a luxury crossover that has best-in-class power and torque versus all V-6 competitors with unsurpassed highway fuel economy of 25 mpg – all on regular fuel. Horsepower has been increased to 305 – a 15-percent increase compared with the outgoing product – while torque is up to 280 ft.-lbs., marking a 12-percent improvement.

The 3.7-liter Ti-VCT V-6 is mated to a six-speed SelectShift AutomaticTM transmission, which gives customers the option of a fun-to-shift manual experience.

In SelectShift mode, the transmission doesn’t second-guess the driver, giving him or her control over gear selection and performance feel. Upshifts, for instance, are not commanded at redline, and downshifts are allowed at the lowest gear possible as defined by the engine speed.

For instance, when a lower gear is selected while descending a long downhill grade, the 2011 Lincoln MKX in SelectShift mode will hold that gear until the driver manually upshifts or returns to the fully automatic setting. To help ensure safe shifting, the transmission will downshift to the lowest acceptable gear, based on a calculated maximum speed. That means if a vehicle is traveling at highway speeds, the driver cannot downshift to first gear in SelectShift mode.

Improvements to engine hardware and powertrain control strategies account for the gains in power and fuel economy. Other strategies in addition to Ti-VCT are aggressive deceleration fuel shutoff; torque-based deceleration control and battery management through “smart charging.”

New flowing exterior design perfectly wraps new Lincoln MKX technologies

The flowing exterior design of the 2011 Lincoln MKX provides the perfect complement to the luxury crossover’s industry-leading technology and class-exclusive features.

“The 2011 Lincoln MKX will be a real standout in the Lincoln showroom,” said Doyle Letson, chief designer. “The addition of the new split-wing grille, a key to Lincoln signature DNA, is just the start. The 2011 MKX has the best proportions of any Lincoln we have.

“The fender line, with the raised arch over the front wheel, as well as the lower rocker detail with beautifully tapered bright detail that runs the length of the vehicle, makes a dramatic difference in side view,” he added.

New for the 2011 model is an updated rear taillamp treatment. The lamps are now two distinct pieces that employ an indirect LED system that hides the light source while allowing the light intensity to shine through. The reverse sensors of the Blind Spot Information System are integrated into the reflectors while the Lincoln star sits proudly on a new appliqué. The 4-inch oval exhaust tips, significantly larger on the 2011 Lincoln MKX, also increase the unique luxury crossover’s presence.

The new 18- and 20-inch wheels are more dynamic and expressive. Instead of a familiar linear or blocky appearance, the wheels encompass a variety of undulating and complex shapes that help the 2011 Lincoln MKX appear always in motion. The vibrant wheel shapes again underscore the enhanced craftsmanship and attention to detail found throughout the 2011 Lincoln MKX.

All-new interior brimming with functionality and craftsmanship

The interior of the 2011 Lincoln MKX reflects an even greater emphasis on what defines Lincoln DNA: luxury, craftsmanship, genuine materials and sharper execution.

Gentle details that bring out Lincoln standards of quality and excellence include brightwork on the vents, genuine stitching on the doors and softer armrests with upgraded materials. The cupholders, with available ambient lighting, are found beneath the independent sliding leather-covered console lids, which feature decorative stitching. A power tilt/telescoping steering column and a heated, leather-wrapped steering wheel are available.

All-new leather-trimmed seats, comfort sections and standard tuxedo stripe embrace the new Lincoln DNA sew style. More genuine aluminum appliqués are standard, with aluminum accents on the door added to the spears on the instrument panel.

The two available wood accents – Olive Ash and Walnut Swirl – on the steering wheel, dashboard and doors add character and form; each selection has a livelier, natural appearance, adding even more character to the interior. Whether customers select aluminum or wood, the increased use of genuine materials in the 2011 Lincoln MKX ensures that each interior will be distinctive.

“Everything about the 2011 Lincoln MKX is vibrant and luxurious,” said Bannon. “Our MyLincoln Touch system will draw people in, helping them discover that the new Lincoln MKX delivers a total driving experience not found anywhere else.”

The 2011 Lincoln MKX will be built at Oakville Assembly Plant; Ontario, Canada.

-The 3.5-liter EcoBoost™ V-6 engine, the first V-6 direct-injection twin-turbocharged engine produced in North America, makes its debut in the 2010 Lincoln MKS
-With the fuel economy of a V-6, the 3.5-liter EcoBoost engine delivers an impressive 355 horsepower and 350 ft.-lb. of torque across a broad rpm range – from 1,500 rpm to 5,250 rpm – giving the Lincoln MKS the power of a normally aspirated 4.6-liter V-8
-The new 3.5-liter engine is the first in a wave of EcoBoost engines coming as part of Ford’s strategy to bring affordable fuel efficiency improvements to millions. By 2013, more than 90 percent of Ford’s North American nameplates will be available with EcoBoost technology

Style, technology and power. With the addition of the all-new EcoBoost™ engine, the new 2010 Lincoln MKS delivers the luxury and comfort standards unique to Lincoln with a powertrain that produces a compelling combination of V-8 power and V-6 fuel economy.

The new Lincoln MKS is the first Ford Motor Company vehicle to introduce a premium twin-turbocharged 3.5-liter EcoBoost V-6 engine for the 2010 model year. By 2013, more than 90 percent of Ford’s North American nameplates will be available with EcoBoost technology.

“We are committed to delivering fuel economy leadership in every new vehicle,” said Derrick Kuzak, Ford’s group vice president of Global Product Development. “We do this with affordable technology that can be applied to the widest number of vehicles. EcoBoost is an important component of that goal.

“The beauty of EcoBoost is that it enables us to downsize for fuel efficiency, yet boost for power. We’re able to decrease the size of the available engine – such as installing a V-6 versus a V-8 – yet boost the power using turbocharging to deliver similar power and torque of that larger engine.”

The 3.5-liter EcoBoost V-6 of the all-wheel-drive 2010 Lincoln MKS produces 355 horsepower at 5,500 rpm and 350 ft.-lb. of torque from 1,500 to 5,250 rpm and can be run on regular fuel. The Lincoln MKS with EcoBoost will deliver at least 17 mpg city and at least 24 mpg highway.

“We’re delighted with how well the Lincoln MKS has been received. Customers have really responded to the vehicle’s balanced combination of luxury, comfort and performance,” said Pete Reyes, chief nameplate engineer. “Adding the 3.5-liter EcoBoost V-6 is another great enhancement to our luxury sedan. We now can deliver V-8 power without sacrificing fuel economy.”

Standard on Lincoln MKS with EcoBoost are 19-inch premium painted aluminum wheels, steering-wheel paddle shifters, six-speed SelectShift Automatic™ transmission, all-wheel drive, Intelligent Access with Push Button Start, ambient lighting, adaptive HID headlamps with Auto Highbeam, rain-sensing wipers and rear-window power sunshade.

An MKS EcoBoost Appearance Package will have late availability, offering customers a more-aggressive and sporty look that further differentiates the Lincoln MKS from other competitors. The MKS EcoBoost Appearance Package seamlessly combines the power and fuel economy from this new engine technology with the high luxury standards pioneered by Lincoln.

Highlights of the MKS EcoBoost Appearance Package include:

-Luxury seats in Sienna with Charcoal Black Tuxedo Seam
-Black stitching and Lincoln Star logos embroidered on the headrest
-Illuminated MKS sill plates – the “MK” is in white and the “S” is in red
-Leather-wrapped steering wheel
-Upgraded black floor mats with embroidered Lincoln Star
-Unique exterior appointments, including EcoBoost badging, distinctive grille, front -lip spoiler, rear fascia lower, side rockers and door cladding, decklid lip spoiler with chrome insert and modified MKS decklid badge (“S” in red)
-20-inch chrome wheels

The EcoBoost program is part of Ford’s ongoing and wide-ranging initiative to deliver innovative fuel-efficient powertrain systems with horsepower and torque performance found in larger-displacement engines.

“Our EcoBoost engines offer more power and better fuel economy,” said Brett Hinds, EcoBoost design manager. “It’s all part of Ford’s strategy to bring adaptable powertrain technology to all kinds of vehicles and all kinds of lifestyles. This technology is affordable and applicable to all gasoline engines.”

The turbochargers recover energy from the exhaust that otherwise would be wasted and put it back in the engine to gain efficiency. Simply, the turbocharging system puts more air into the engine for more power. A compressor increases or “boosts” the pressure of the air entering the engine. An air-to-air intercooler is used to cool the compressed intake air before it enters the combustion chamber. This allows the air to be even more densely packed for optimal performance, contributing to more-efficient fuel burn and fuel efficiency.

The twin parallel turbochargers, which are water-cooled and operate simultaneously, combine with a direct-injection fuel system to instantly produce power when the driver pushes down on the accelerator pedal.

The high-pressure fuel pump operates at 2,150 psi – more than 35 times the norm seen in a conventional V-6 engine. The high-pressure pump is a cam-driven mechanical pump with a single piston and an electronic valve that controls how much fuel is routed into the fuel rails to the injectors.

As demands on the twin-turbocharged 3.5-liter EcoBoost V-6 engine are increased, the control system responds to maintain optimal combustion, timing and injection duration.

On each stroke, six individual jets spray fuel directly into the combustion chamber, mixing with the incoming air. “By bringing the fuel injector right into the combustion chamber, there’s no delay from the time you inject the fuel to when it’s used by the engine,” Hinds said. The fuel injectors are located on the side of the combustion chamber. When the fuel is injected into the cylinder, it evaporates and cools the air that’s been inducted into the cylinder.

“Another benefit of our direct-injection method is that it cools the air right where you’re going to burn it,” Hinds said. “This action both improves the breathing of the engine and minimizes knocking.”

The direct injection of fuel into the cylinder also helps provide a well-mixed air-fuel charge, increasing engine efficiency. Direct injection provides several benefits in terms of fuel burn and lower emissions.

“Because the fuel is directly introduced into the combustion chamber, you don’t get fuel wetting the combustion wall like with port fuel injection, you don’t saturate the ports and you don’t get droplets that might recombine and add to saturation,” Hinds said. “By injecting fuel directly into the combustion chamber and under high pressure, the fuel can be directed to exactly where we want it to be for a given combustion cycle.”

The spray pattern for the fuel was optimized after extensive computer modeling work, with the angle of how the fuel is sprayed key to the process. “The better combustion process is a big advantage of direct injection,” Hinds said. “In a port fuel system, at key off it’s possible to have fuel on the walls of the intake port, which migrates to the top of the valve and puddles. So when you key on, you get that emissions spike. Direct injection is much cleaner from that standpoint.”

Turbo lag virtually eliminated

The simultaneous turbocharger operation paired with the direct-injection system help to virtually eliminate turbo lag, one of the main reasons turbocharger technology was not previously more widely used. The dual-turbocharger setup has several advantages over previous turbocharging systems, including:

-The dual turbochargers are smaller and spool up quicker, allowing the 3.5-liter EcoBoost V-6 engine to reach peak torque faster. The turbochargers can spin in excess of 170,000 rpm. By comparison, the redline for the engine is approximately 6,200 rpm
-The turbochargers are packaged adjacent to the cylinder block and have improved mounting providing NVH (noise, vibration, harshness) improvements

“The two turbochargers both operate identically over the speed range of the engine – one gets its energy from the left bank and the other gets its energy from the right bank, with both feeding together into the engine,” Hinds said. “Both spin immediately and produce boost, even at low engine speeds.”

The turbochargers are designed for a life cycle of 150,000 miles or 10 years.

“Our testing is far, far more harsh than could be achieved in the real world,” Hinds. “In an extreme situation, a customer might be able to hit peak power for about 10 seconds – probably not even that much. We test at peak power for hundreds of hours to ensure we can reach our durability and reliability goals.”

The turbocharger impellers are only about the size of an orange, but help provide a big performance advantage to customers. Hinds describes the torque response in terms of linear acceleration – power whenever you need it.

“You get peak torque across a very wide engine speed range,” he said. “It’s available when you pull away from a stoplight or pass someone on a secondary road at a comparatively low speed. You don’t need to wind up the engine to get performance out of it. It’s there all the time.”

Turbocharger “whoosh” is mitigated by electronically controlled anti-surge valves, which proactively relieve the boost in the intake, which can range up to 12 psi. Careful software calibrations manage the pressures in the intake manifold.

“We control the boost to make sure that customers don’t recognize when the boost is building,” Hinds said. “As the turbochargers spool up, the electronic control system takes over. Our active wastegate control along with the throttle controls the boost and torque levels very precisely and the customer perceives a continuous delivery of torque.”

Extensive durability tests on the twin-turbocharged 3.5-liter EcoBoost V-6 engine ensure it will excel in all conditions. Start-up tests, with a wide variety of fuels, were made in conditions ranging from minus 40 to 110 degrees Fahrenheit. Altitude testing up to 12,000 feet in Colorado also was performed.

“The direct-injection fuel system allows us some real opportunities in terms of optimizing cold start for both emissions and robustness,” Hinds said. “We have multiple injections for each combustion event, and we can essentially tune where those injections should take place to deliver the strongest start possible with the lowest emissions.”

New, dedicated transmission and SelectShift complement EcoBoost

Mated to the 3.5-liter EcoBoost V-6 engine is the 6-speed 6F-55 SelectShift Automatic™ transmission, which is dedicated to the twin-turbocharger engine. The 6F-55 transmission was developed to specifically respond to the increased torque demands of the EcoBoost V-6 engine. Upgrades were made to the transmission’s friction material in response to the higher shift energies, and a new torque converter has been optimized for performance and fuel economy.

The 2010 Lincoln MKS driveline combines the high-capacity 6F-55 SelectShift Automatic transmission with a sophisticated torque-sensing All-Wheel Drive System. These components work in harmony to deliver ample traction when putting EcoBoost power on the road. The six-speed transmission offers a wide array of gears to enable spirited acceleration, yet comfortable high-speed cruising.

“We’ve upgraded the gear sets to handle the increased torque,” said Joe Baum, powertrain team leader. “We’ve also adjusted the final drive ratio and matched the gear ratios to provide the optimum performance and fuel economy.

“Our final drive ratio is 2.77. With a lower final drive ratio, the engine spins slower at highway speeds, which helps save fuel. And with all the torque, the Lincoln MKS still delivers good low-speed launch performance.”

SelectShift provides conventional automatic operation or a manual shift mode that gives the driver complete control over gear selection. For performance-minded drivers, paddle controls allow “match-rev” downshifts and will hold manually selected gears for precise control. Intuitively operated, a squeeze on either paddle will deliver an economical upshift under acceleration, while a gentle push forward brings a smooth downshift, synchronizing the engine and transmission speeds for responsive and positive engagement.

The All-Wheel Drive System engages automatically and unobtrusively. The unit contains an advanced array of internal electromechanical clutches to efficiently distribute torque to the wheels with optimum traction. Standard all-wheel drive allows the new Lincoln MKS to efficiently deliver its high performance to the pavement under a wide variety of conditions.

Power to the drive wheels, not the steering wheel, means better mileage
Unique to the Lincoln MKS with EcoBoost package is Electric Power Steering (EPS), which offers several customer benefits and enables several technologies.

First, because unlike the common hydraulic-powered systems that continuously draw power from the engine, EPS draws power from an independent electric motor only as needed. Customers will see about a half-mile per gallon improvement with vehicles equipped with EPS systems compared with those with conventional hydraulic steering systems. EPS also improves steering feel at low speeds and provides confident, precise steering on the highway.

Two technologies enabled by EPS are Active Park Assist and Pull Drift Compensation, further enhancing the unique combination of power and technology found in the Lincoln MKS with EcoBoost.

One harmonious system

Careful powertrain system management ensures the engine, turbochargers and transmission work together harmoniously. The Lincoln MKS team also was careful to give customers an exhaust note from the 3.5-liter EcoBoost V-6 that was pleasing but not overpowering.

“With its elegant styling, wide suite of convenience technology and incomparable ride, the Lincoln MKS is an outstanding luxury sedan,” Reyes said. “We’re pleased and proud to add the 3.5-liter EcoBoost V-6 to an already-great car.”

Pricing for the 2010 Lincoln MKS with EcoBoost starts at $47,760, excluding destination and delivery.

The 2010 Lincoln MKZ offers customers more standard luxury and segment-exclusive safety features for their money, with a starting price of $34,965, including destination and delivery.

Compared with other midsize luxury sedans – such as the Lexus ES350 and Cadillac CTS – the MKZ comes with more standard luxury features, such as Bridge of Weir leather seats, genuine wood trim, heated and cooled front seats, the popular SYNC entertainment and connectivity system, a reverse sensing system and driver multi-adjustable power seat.

The 2010 Lincoln MKZ also has features not offered by competitors in this segment, such as the all-new Blind Spot Information System (BLIS™) with Cross Traffic Alert (CTA). “Customers universally are surprised when they get into a competing vehicle and find out that they have to pay more for luxury features, such as premium leather seats,” said Jonathan Richards, Lincoln MKZ Marketing manager. “That’s what sets the MKZ apart from the competition. It comes standard with all the features you would expect from a world class entry-level luxury sedan.”

The front-wheel-drive MKZ has a base price of $34,965, and the all-wheel drive model is available for a base price of $36,855. Pricing on both models includes destination and delivery.

Ultra-Quiet Ride

The new MKZ offers an ultra-quiet cabin, a feature that consumers – especially luxury car shoppers – undeniably connect to overall product quality and satisfaction levels, according to vehicle studies from third-party voices, such as J.D. Power and Associates.

According to Ford research, the 2010 MKZ also beats out the current Lexus ES350 in key interior quietness attributes, such as road noise at 30 mph and wind noise at 80 mph.

The interior quietness coupled with the premium THX II Certified 5.1 Surround sound system available in the MKZ offers customers an exceptional in-car audio experience, says Richards.

“This pairing represents one more example of why customers are now equating the Lincoln brand with elegant, modern design, unparalleled comfort, unrivaled features and best-in-class quality,” he said.

Segment-Exclusive Safety Features

The new Lincoln MKZ offers segment-exclusive safety features, including first-in-class Blind Spot Information System (BLIS™) with Cross Traffic Alert (CTA), which makes navigating traffic and parking lots safer and easier. BLIS tracks vehicles in the blind-spot zones on either side of the vehicle using two multiple-beam radar modules behind the rear fenders, and CTA uses the BLIS radar sensors to alert the driver to approaching traffic while in reverse and backing out of a parking spot.

New Sport Appearance Package

Luxury car buyers who want a sportier-looking ride can opt for the Sport Appearance Package, which is new for the 2010 model year. It offers special sport suspension tuning with stiffer springs and larger stabilizer bars; 18-inch Euroflange polished wheels; unique grille, body-color door handles and darkened headlamps; and an interior with tuxedo seam seat patterns, contrasting piping, upgraded floor mats and aluminum appliqués.